Turning Strategy Into Action, Together

Experience Across Geographies

About Us

Our name comes from the lontar palm, revered across Asia as a symbol of knowledge, resilience, and continuity.

Its leaves once carried writings on health, philosophy, and law — preserving wisdom across generations.

Like the lontar, we bridge global expertise with local realities, helping ideas take root and delivering lasting health impact.

Learn More About Us

What Makes Us Different

Connecting Across Borders

Catalyst for Cross-Border Transformation.

We connect leaders and solutions across Southeast Asia — bridging knowledge, innovation, and collaboration.

Our aim is to accelerate best-practice adoption and build scalable, resilient health systems across the region.

Bridging Policy and Practice

Translating Strategy to Systemic Impact.

We bring together policy development, industry capability, and execution on the ground to deliver measurable health system transformation.

Our work turns strategies into actions that strengthen systems and improve outcomes.

Deep Roots in Southeast Asia

Deep expertise in Southeast Asia’s complex health systems.

We combine global insight with local understanding to design models that drive lasting, sustainable change within each country’s unique realities.

Our Services

Market Entry & Launch Strategy

From ambition to grounded market presence.

We guide organizations through market assessment, entry design, and stakeholder engagement, turning ambition into actionable strategies tailored to Southeast Asia's realities.

Market Entry & Launch Strategy

From ambition to grounded market presence.

We guide organizations through market assessment, entry design, and stakeholder engagement, turning ambition into actionable strategies tailored to Southeast Asia's realities.

We Deliver

Market entry blueprints: End-to-end roadmaps with milestones, partnerships, and execution plans covering research, competition, regulation, and value proposition.
Go-to-market strategies: Integrating market intelligence, policy pathways, and commercial readiness.
Launch playbooks: Sequencing operations, stakeholder engagement, and partner activation.

End Product

A full deployable market entry and launch plan, ready for implementation.

Policy Strategy for Access & Reimbursement

Where innovation meets affordability.

We support client in shaping access frameworks, reimbursement pathways, and pricing strategies that balance commercial value with public health impact.

Policy Strategy for Access & Reimbursement

Where innovation meets affordability.

We support client in shaping access frameworks, reimbursement pathways, and pricing strategies that balance commercial value with public health impact.

We Deliver

Access and reimbursement strategy aligned with policy priorities.
Non-HTA value framing and narrative development.
Stakeholder and payer engagement strategy.
Formulary inclusion navigation and process mapping.
Evidence framing for policy discussions.
Policy opportunity analysis and advocacy positioning.

End Product

Access & reimbursement strategy
Policy engagement plan

Public‒Private Partnerships & Innovative Financing

From pilot to lasting impact

We design and manage partnerships that turn proven concepts into scalable programs, ensuring sustainability through local ownership and system alignment.

Public‒Private Partnerships & Innovative Financing

From pilot to lasting impact

We design and manage partnerships that turn proven concepts into scalable programs, ensuring sustainability through local ownership and system alignment.

We Deliver

Partnership design, governance, and sustainability planning.
Stakeholder alignment across government, NGOs, donors, and industry.
Feasibility and readiness assessment for PPP models.
Light-touch financing options analysis.
Concept development for donor or government submission.
Scalability and institutionalization planning.

End Product

PPP Concept Notes
Partnership Roadmap
Stakeholder Alignment Map
Financing Options Brief
Implementation & Governance Framework
Transition to Scale Plan

Leadership Development & Change Management

Helping Leaders Embrace Change Confidently.

We assist Southeast Asian organizations in leadership development and change management to transform goals into actionable plans.

Leadership Development & Change Management

Helping Leaders Embrace Change Confidently.

We assist Southeast Asian organizations in leadership development and change management to transform goals into actionable plans.

We Deliver

Leadership alignment around strategy, purpose, and decision-making.
Founder-led advisory for senior leaders during transformation.
Change strategy and communications framing.
Organizational alignment and ways-of-working guidance.
Change readiness and stakeholder mapping.
Strategic coaching for executives.

End Product

Leadership Alignment Summary.
Change Strategy & Roadmap.
Executive Advisory Notes.
Team Alignment Workshop Outputs.
Ways-of-Working Guide.
Transformation Action Plan.

Trusted Advisory & Board-level Counsel

Trusted advice from experienced experts.

We assist clients in developing access frameworks, reimbursement strategies, and pricing models that align commercial interests with public health goals.

Trusted Advisory & Board-level Counsel

Trusted advice from experienced experts.

We assist clients in developing access frameworks, reimbursement strategies, and pricing models that align commercial interests with public health goals.

We Deliver

Senior counsel on strategic decisions and risks.
Board-briefing insights on policy and system shifts.
Country or regional health system outlooks.
Guidance on sensitive stakeholder relationships.
Issue management framing and scenario planning.
Independent strategic reviews of major decisions.

End Product

Board Briefing Pack.
Executive Advisory Memo.
Health System & Policy Outlook.
Stakeholder Engagement Strategy.
Issue & Scenario Guidance Note.
Strategic Decision Support Summary.

Insights

See All Insights

Market Access & Strategy

Health Minister: Indonesia's healthcare transformation needs an AI roadmap

10 Dec 2025By Ait-Allah Mejri

Health Systems & Policy

“Willing to Compromise - But For Whom?” Reflections on Pharma’s Uneasy Dance with Universal Health Coverage

6 Nov 2025By Ait-Allah Mejri

See All Insights

Turning Strategy Into Action, Together

About Us

What Makes Us Different

Connecting Across Borders

Bridging Policy and Practice

Deep Roots in Southeast Asia

Our Services

Market Entry & Launch Strategy

Market Entry & Launch Strategy

We Deliver

End Product

Policy Strategy for Access & Reimbursement

Policy Strategy for Access & Reimbursement

We Deliver

End Product

Public‒Private Partnerships & Innovative Financing

Public‒Private Partnerships & Innovative Financing

We Deliver

End Product

Leadership Development & Change Management

Leadership Development & Change Management

We Deliver

End Product

Trusted Advisory & Board-level Counsel

Trusted Advisory & Board-level Counsel

We Deliver

End Product

Insights

Health Minister: Indonesia's healthcare transformation needs an AI roadmap

“Willing to Compromise - But For Whom?” Reflections on Pharma’s Uneasy Dance with Universal Health Coverage

Turning strategy into action, together.